Welcome to Beckerman Voices
Before committing one’s thoughts to a blog, a platform that has the potential to reach as few as one (you can always count on your mother) and as many as millions it is probably wise to keep in mind...
View ArticleBeckerman Appoints Allyne Mills to Senior Vice President and General Manager...
HACKENSACK, N.J., May 3, 2011 /PRNewswire/ — Beckerman, one of the industry’s fastest-growing independent public relations firms and a leader in the rapidly expanding clean technology sector, announced...
View ArticleCLEANTECH NJ 2011: Recognizing New Jersey’s Role As a Clean Technology Leader
New Jersey ranks eighth in the nation in clean jobs creation, according to a recent Brookings Institution study. Similarly, another recent study ranks New Jersey eleventh in solar job creation. These...
View ArticleMemories of September 11th
As I look back on my experience of September 11, 2001, the first thing that always comes to mind is how beautiful that morning was — perfect temperature, not a cloud in the sky, a sight breeze and the...
View ArticleWild West No More
The implementation of New Jersey’s Solar Renewable Energy Certificate (SREC) financial incentive set off a solar Gold Rush that has lured hundreds of solar integrators into the business and propelled...
View Article28 Terawatts
By the year 2050, the world will need 28 terawatts of primary power. For those who are unfamiliar with the term, a terawatt is equal to a trillion watts, which can be expressed as 1,000,000,000,000...
View ArticleMustache Season is Open: 3 Tips to Weather Movember
Thanksgiving is behind us, a time spent with family or friends, a juicy, succulent oven-baked turkey and one final week remaining in the mustache-growing season that is Movember. Yes, Movember, an...
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Baseball and PR – How to Create a Winning Team Dynamic
The longer I continue to work in a PR agency with small, close-knit teams assigned to each account, the more parallels I’ve been able to draw from my passion for baseball. And as my beloved New York...
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The ‘New b’
The process of building a website and rebranding provides a unique opportunity for an organization to take a breather from the hustle and bustle of the rigors of daily agency life and reflect on its...
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Living the Public Relations Dream
“What screws us up most in life is the picture in our head of how it’s supposed to be.” –Unknown. While it may be a Tumblr cliché that decorates the walls of many overdramatic girls’ Facebook pages,...
View ArticleBatteries Shmatteries: Let’s Talk About the Biggest Type of Solar Storage
The buzzword in the solar industry these days is “storage.” Because solar produces power only when the sun is shining, technologies need to be developed to store solar energy so that it can be used...
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Former Hoboken Chief of Staff Daniel Bryan Joins Beckerman’s Public Affairs Team
Daniel Bryan has joined the firm as Senior Account Supervisor in its public affairs practice. He served most recently as Chief of Staff to Hoboken NJ Mayor Dawn Zimmer. “Dan is widely respected by...
View ArticleOn Ten Years in Business
I am a sentimental man, and the passage of ten years causes me to reflect on the winding path that has brought me to this destination. Yet, to focus on my path is an exercise in narcissism; it’s a...
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